The Artist Labels Project started in 1974. That's when some of the most renowned Vietti wines got dressed with original works created ad-hoc by artists inspired by the wine of that particular year, in a limited edition.
“A wine with this charm must have something more than a label that is a simple piece of paper”. It was in front of a bottle of Barolo Rocche 1961 shared with friends, that Luciana and Alfredo decided to combine the two things they loved most: wine and art.
The project “Great wines with Artist Labels” begins like this: internationally renowned painter Claudio Bonichi, from a pear wood board from Japan, obtains the engraving of two nude figurines, the barbarian who abducts the barbarian, playing on the homonymy of the wine that that label would have gone to dress, an excellent Barbaresco Masseria 1971.
The rules are simple: for each label, a work of art. The number of bottles produced must be strictly reported, each label must then be numbered and attached by hand, one by one, with cold glue. The print run corresponds to the number of bottles produced and the first hundred labels are signed by the Artist. Custom-made suits only for excellent vintages: since 1989, with the presentation of Barolo Villero Riserva 1982, the Artist label is dedicated exclusively to the wine of this great vineyard.