Vietti decided to revive an illustrious graphic tradition: advertising posters. Revolutionary communication tools, in which the image is a powerful counterbalance to the word – which is no longer the only protagonist. An art that has always gone hand in hand with artisanal and industrial production, which has produced advertising posters since the 1800s. Some of these are now part of the collective imagination, considered rare pearls by many collectors.

Each artwork is associated with a harvest, to retrace not only history, but a real social evolution.