Stop at Vietti’s Big Bench


The bench towers above Vigna Scarrone. It is a place, never an object. It is the red giant bench that, right beneath the cellar, accompanies man throughout the evolution of the vine. 

They are tourists, solo travelers or families who choose to stop here to be astonished by the so composite and multi-faceted Intangible Heritage of UNESCO.

It is the symmetries of vineyards that pamper the gaze, that embody the expression of the hard work of our women and men, tangible in the geometries that can be admired and comprehended from the “red bench”: from the closest rows of Barbera Vietti, which are cultivated with organic methods to the Castle of Grinzane Cavour, from Diano d’Alba to Albaretto Torred.

It is difficult not to admire the landscape at length, while sitting on this Big Bench. 

And the data demonstrate this: during the first Big Bench Festival, which took place in Dogliani at the end of April 2023 and celebrated the Big Bench Community Project (the great territorial enhancement project signed by the American designer Chris Bangle and wife, Catherine Chris Bangle), it appears that “on average, one person spends 20 minutes sitting on the big bench, with peaks of 60 minutes”.

To date, the Big Benches are 288, but we aim for 350 locations by the end of 2023, so that our eyesight can reach every latitude, all the way to Japan. Privileged landscapes all over the world, views to be remembered forever, capable of justifying and adding value to every trip: a project of which we proudly feel part of.