Talking about Gianni Gallo means talking about art, Langa, wine, poetry

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These are the words that Carlin Petrini dedicates to Gianni Gallo, who is not only a designer, engraver, and artist of these hills and their wine-growing expressions, but also an attentive man, a connoisseur of these places and their flavors, of its people with whom, throughout his life, he has woven valuable and growing relationships.

Those same relationships allowed Vietti, in the persons of Luciana and Alfredo, to be internationally recognized.

At the beginning of the 1970s, Gianni Gallo created the first labels: for Moscato a bundle of ears and flowers, and for Barbera, a cricket on a pentagram, and then a second label with the insect hiding among herbs and flowers. And then the drawings for Freisa and the Barolo crus. 

But Gianni Gallo, the Langa recalls, was also, and above all, a collector of artists and union of talents. It was a winter evening when Gianni Gallo, Claudio Bonichi, and other friends gave shape to the Artists’ Labels project at Luciana and Alfredo’s house. Still, the history that ties Gianni Gallo to the Vietti brand further encompasses the ability to resist, as wines do teach us. They dared to follow and defend an idea even though, in the 1970s, a German journalist shared a negative opinion about finding insects and flowers to deck out the bottles.

And those very choices, today, are both the history of a territory and our own history.